Case study - The Virgin- The global enterpreneur Essay

Case study - The Virgin- The global enterpreneur - Essay Example Virgin Galactic could essentially pursue investment and growth under the Directional Policy Matrix. This implies a high business strength and high industry attractiveness. The ultimate goal and objective Virgin Galactic is highly creative and innovative. Suborbital space business is yet to realize the start of its exploitation. The company has identified the underlying business opportunity, and can move swiftly to exploit the market before numerous entries are made. To do this, Virgin Galactic has to make substantial investments in the project as it continues to pursue its growth strategies. The investment and growth factor would require that Virgin Galactic rank high and strong in long-term market attractiveness and SBU strength respectively. In this respect, market size and market share are critical factors to consider. The passenger service line that Virgin Galactic is persistently pursuing is an extremely expensive investment. In order to maintain a favourable business portfolio, investment returns from the project would also be expected to be high (Shahi & Greco, 2008, p.81). As a result, the target market becomes the high and mighty. The implication here is that the market size and market share could be relatively small, but the returns could be substantially high. The Virgin SBU, Virgin Galactic, bases its operations in a business line that is substantially risky to invest in (Otto, 2010, p.58). On the same note, the costs involved, operational technicalities, and the underlying technological factors further limits the number of players in this business. Consequently, the market share only accounts for those consumers who can afford the passenger services once launched. Notably, the company and market potential strengthens the SBU’s operations now and in future. Moreover, the corporate parent enjoys a substantial financial resource base and competent management. As earlier noted, the market size in the spaceflights industry is relatively small.

International Sustainable Tourism Management 2 Essay

International Sustainable Tourism Management 2 - Essay Example Current paper focuses on a particular form of tourism, the community based tourism as developed in countries internationally. Agencies and the local communities have extensively supported the particular type of tourism; however, its effectiveness is often doubted. The level of effectiveness of community-based tourism worldwide is the main subject of this paper; reference is also made to issues related to the above subject – as the types and the scope of community based tourism but also the challenges that this form of tourism faces in countries globally. 2. Community based tourism – main aspects In order to identify and evaluate the effectiveness of community based tourism it would be necessary to understand primarily the context of this form of tourism – a form that is standardized internationally. In accordance with a relevant report, the community-based tourism can be characterized as ‘the form of tourism in which local residents (often rural, poor and e conomically marginalised) invite tourists to visit their communities with the provision of overnight accommodation’ (Responsible Travel, 2011). ... rily separately for each visitor, a community-based telephone would be adequate) but also an accommodation that has certain standards (meaning the conditions of living that do not put the health of the visitors in risk), c) travelers need to be aware of the challenges of the particular form of tourism; in the context of community-based tourism visitors are expected to support people in the local community; it is meant that visitors will be possibly asked to be involved in tasks related to ‘the protection of the environment or of the cultural heritage’ (Sustainable Tourism, 2001). The relationship between the community-based tourism and specific social obligations, mostly the protection of the environment is emphasized in the study of Byrd (2007) who noted that ‘sustainability has become an important topic and concept in relation to tourism planning and development’ (Byrd 2007, 6); however, the participation of the stakeholders in the relevant projects is set by Byrd as a prerequisite for their success (Byrd 2007). The concept of the community-based tourism is explained in the literature using various approaches; in accordance with Beeton (2006) the community-based tourism focuses on ‘the creation of a more sustainable tourism industry, focusing on the host community in terms of planning and maintaining tourism development’ (Beeton 3006, 50). On the other hand, Spenceley (2008) refers to the community – based tourism as a tool for promoting sustainability but also ‘for achieving various socio-economic benefits’ (Spenceley 2008, 310) – it is assumed that reference is made to the economic developing of the local communities that support the relevant activities. From another point of view, Moscardo (2008) note that the development of the community-based